Early Addition: Mayoral campaign rebrands, reviewed

Good Thursday morning in New York City, where the 34th Street busway plan is marching onward.

Here's what else is happening:

• Here's what three design experts had to say about the mayoral campaign logos and posters heading into the general election.
• First responders rescued 11 people who were on a fishing boat that started sinking at its dock in Sheepshead Bay last night.
• The City went deep on the landlords of rent-stabilized apartments who say they truly wouldn't be able to afford to maintain their properties and cover expenses if rents froze.
• This weekend, New Jersey's own Jen Pawol will become the first woman to umpire in Major League Baseball.
• Claire's filed for bankruptcy protection, again.
• Gotta hand it to the Dutch for having zero drowning deaths in the drowning tube.
• Drinking out of cups.
• And finally, left no footprints: