Fine, Let's Talk About The Dress (And Your Unreliable Eyesight)
Feb. 27, 2015, 8:54 a.m.
What colors did YOU see?

Did you spend your waning hours on planet earth being driven mad by #TheDress last night, when you could have been making precious memories with loved ones or volunteering in a soup kitchen? Yeah, don't worry, everyone was right there with you. If you don't know about The Dress, the best thing you can do is just walk away right now.
Still here? Okay, here's the Tumblr post that started it all:
And then everyone talked about it. Taylor Swift saw black and blue:
I don't understand this odd dress debate and I feel like it's a trick somehow.
I'm confused and scared.
PS it's OBVIOUSLY BLUE AND BLACK
— Taylor Swift (@taylorswift13) February 27, 2015
Anna Kendrick saw white and gold:
If that's not White and Gold the universe is falling apart. Seriously what is happening????
— Anna Kendrick (@AnnaKendrick47) February 27, 2015
Kanye saw black and blue, but Kim saw white and gold:
What color is that dress? I see white & gold. Kanye sees black & blue, who is color blind?
— Kim Kardashian West (@KimKardashian) February 27, 2015
Meanwhile, CNN talked to the dress's designer:
No breaking news tag? MT @CNNJason: Fashion Dir of Roman, maker of #TheDress, just confirmed it IS Black & Blue pic.twitter.com/b5pVTjEdgW
— Neetzan Zimmerman (@neetzan) February 27, 2015
The Today Show BOOKED the dress:
We have the actual dress on @TODAYshow live next. Because #thedress
— Savannah Guthrie (@SavannahGuthrie) February 27, 2015
Anna Wintour's Vogue was even dragged into this viral mess. VOGUE!
Tomato, tomato, potato, #thedress. We like these better no matter what color you see: http://t.co/ApcHgcd4od
— Vogue Magazine (@voguemagazine) February 27, 2015
Anyway, some people saw the dress as black and blue, and some saw it as white and gold. For many, it switched colors at some point. Those who were seeing black and blue saw white and gold, and vice versa. Some people can now see BOTH. This is because of science, or aliens...
@brianstelter @BuzzFeed It's because it's FUCKING ALIENS communicating with us for the first time!
— Lindsay Robertson (@lindsayism) February 27, 2015
But probably science—according to Wired, even though the dress is blue and black, the photo was messing with us because it "hits some kind of perceptual boundary." Their takes from various experts, including a neuroscientist, can be found here. And Mashable offered this up from an ophthalmologist: "Scientifically it has to do with the lighting and reflectivity of the material. But who gives a F? God help us if that's a story."
God help us, indeed. As the world burns, this is the late capitalist optical illusion American consumers deserve.
The TL;DR of all of this is summed up nicely in one Vine. (Update: it's been brought to our attention that not everyone sees both color ways in this Vine! Man, The Dress is craaaazy.)
You can buy the dress here, Halloween is only 8 months away.
Vox reporting on a piece in which Vice found an expert to comment on a Buzzfeed piece about a Tumblr post. http://t.co/tt8xd4QlTI
— Justin Wolfers (@JustinWolfers) February 27, 2015
UPDATE:
Now Gothamist blogged my tweet about Vox reporting on Vice's article about Buzzfeed's piece on a Tumblr post #turtles http://t.co/wotmAcMk3Z
— Justin Wolfers (@JustinWolfers) February 27, 2015